The Giving Game Project’s Vision and Strategic Plan
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The Giving Game Project’s Vision and Strategic Plan


The Giving Game Project has an ambitious goal: we want to provide philanthropy education at a scale that will fundamentally shift the way people learn about, and practice, charitable giving.  Why do we think we can achieve this goal, and how are we going to do it?

Our new “Vision and Strategic Plan” answers these questions in detail. It outlines the specific behavioral changes we aim to achieve, the mechanisms we will use to produce them, how our product connects with our target audience, and opportunities for large-scale growth. It also lays out a path toward long-term financial sustainability, even at mass scale. By describing our plans at a granular level, we hope to provide transparency into our thinking and assumptions.

Read the full plan here.


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About the author:

Jon Behar

As COO, Jon helps coordinate The Life You Can Save’s various projects and set the organization’s overall strategic direction. He founded and continues to run our Giving Game project, a global philanthropy education initiative that teaches people skills to give more effectively and makes these lessons tangible by providing workshop participants with real money to donate to the charities of their choice.

Prior to joining The Life You Can Save, Jon spent ten years at a prominent hedge fund, working primarily in the areas of risk management, portfolio optimization, and algorithm development. He has also served on the board of directors for GiveWell, a widely-respected charity evaluator.

Jon now lives on Bainbridge Island, WA with his wife Meghann Riepenhoff (an acclaimed artist) and their dog Oso.

The views expressed in blog posts are those of the author, and not necessarily those of Peter Singer or The Life You Can Save.