Marketing

We usually think of marketing as relating to the for-profit world, where no company or product can be widely successful without considerable marketing. The same holds true in the philanthropic sector, where one of the keys to becoming a successful nonprofit is marketing, which (like a for-profit) allows for growth of the organization and their impact (their “product”). At The Life You Can Save, we see an enormous opportunity for our organization to utilize marketing in in order to have even greater impact than we are already having on the lives of people suffering from the effects of living in extreme poverty. (Read more in our Strategic Plan)


How To Stay Positive In Sales – Charity For Laser Focus
When Audi salesman Andrei Smith read “The Life You Can Save,” he discovered a strategy for how to stay positive in sales: by setting aside 5% of sales for effective giving, he's found inspiration as well as a way to connect with customers.
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Standardizing Giving Research with The Giving Game
This is the fourth (and most technical) of a 5-part blog series by TLYCS's COO Jon Behar laying out a research framework aimed at answering the question, "What’s the best way to “sell” the idea of good giving?" This installment explores the benefits of studying giving preferences using a standard approach, and a specific approach with particularly promising attributes.
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High-Leverage Research Questions
This is the third in a 5-part blog series by TLYCS's COO Jon Behar laying out a framework aimed at answering the question, "What’s the best way to “sell” the idea of good giving?" This installment explores three specific research questions that are particularly relevant to improving real world giving decisions.
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General Principles for Applied Giving Research
This is the second in a 5-part blog series by TLYCS's COO Jon Behar laying out a framework aimed at answering the question, "What’s the best way to “sell” the idea of good giving?" This installment presents the framework's three guiding principles.
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A Research Framework to Improve Real-World Giving Behavior
This is the first in a 5-part blog series by TLYCS's COO Jon Behar in which he presents a research framework aimed at answering the question, "What’s the best way to 'sell' the idea of good giving?"
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Why Times Square?
TLYCS's Executive Director, Charlie Bresler, explains the strategy behind funding an ad for Village Enterprise on a video billboard in Times Square.
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To grow a healthy movement, Go For low-hanging fruit
Much of the debate about how to build the EA movement is focused on how to frame issues to convince people. Yet many potentially highly-engaged effective altruists (EAs) haven’t even heard of EA yet: if we knew who they were, we could grow the movement far more quickly and sustainably.
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Some of the Cool features on our recommended charities' websites
Not only do the nonprofits on our “recommended” list deliver effective, impactful poverty interventions but many have features on their websites that let you get a deeper, "hands-on" feel for whom your donation is helping, and how.
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Listen to the Radio: How DMI Saves Lives with Media Campaigns
Development Media International uses mass media campaigns to raise awareness of public health risks and change behaviors in developing countries, using rigorous analyses to test the campaigns' effectiveness and estimate how many lives they save.
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Corporations should treat philanthropy dollars like business dollars. Here's why.
A viewer of last Sunday's Super Bowl ads could easily assume that philanthropy is a central part of Anheuser-Busch InBev's business. In reality, how generous—and how effective—is corporate philanthropy?
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