We usually think of marketing as relating to the for-profit world, where no company or product can be widely successful without considerable marketing. The same holds true in the philanthropic sector, where one of the keys to becoming a successful nonprofit is marketing, which (like a for-profit) allows for growth of the organization and their impact (their “product”). At The Life You Can Save, we see an enormous opportunity for our organization to utilize marketing in in order to have even greater impact than we are already having on the lives of people suffering from the effects of living in extreme poverty. (Read more in our Strategic Plan)

Why Times Square?
TLYCS's Executive Director, Charlie Bresler, explains the strategy behind funding an ad for Village Enterprise on a video billboard in Times Square.
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To grow a healthy movement, Go For low-hanging fruit
Much of the debate about how to build the EA movement is focused on how to frame issues to convince people. Yet many potentially highly-engaged effective altruists (EAs) haven’t even heard of EA yet: if we knew who they were, we could grow the movement far more quickly and sustainably.
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Some of the Cool features on our recommended charities' websites
Not only do the nonprofits on our “recommended” list deliver effective, impactful poverty interventions but many have features on their websites that let you get a deeper, "hands-on" feel for whom your donation is helping, and how.
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Listen to the Radio: How DMI Saves Lives with Media Campaigns
Development Media International uses mass media campaigns to raise awareness of public health risks and change behaviors in developing countries, using rigorous analyses to test the campaigns' effectiveness and estimate how many lives they save.
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Corporations should treat philanthropy dollars like business dollars. Here's why.
A viewer of last Sunday's Super Bowl ads could easily assume that philanthropy is a central part of Anheuser-Busch InBev's business. In reality, how generous—and how effective—is corporate philanthropy?
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Busting the ‘Admin Cost’ Myth: Why I want my donation to go to ‘Fundraising and Admin' costs
It’s gratifying to know so many people think of others and want to be part of creating change, but it’s unfortunate that many seem to believe that not spending money on ‘administration and fundraising’ (or ‘overheads’) is the most important factor to consider when selecting an organisation to support.
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Why I Donate to and Volunteer for The Life You Can Save
In 2013, my wife Diana and I provided the seed money for Peter Singer's organization The Life You Can Save (TLYCS) and I became the volunteer Executive Director. Why do we support the growth of an intermediary, or “meta-charity”, as TLYCS is often referred to, rather than donate directly to great nonprofits? The short answer is: simple math.
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The Science of Effective Fundraising: Four Common Mistakes to Avoid
Charities that have the biggest social impact often get significantly less financial support than rivals that tell better stories but have a smaller social impact. For example, while one successful fundraiser raised over $700,000 to remove a young girl from a well, most charities struggle to raise anything similar for causes that could prevent many more deaths or lift thousands out of poverty. Drawing on academic research across different fields, this article highlights four common mistakes that fundraisers for effective charities should avoid and suggests potential solutions to these mistakes.
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Part II: Understanding “normal” giving behavior
One reason for the poverty/giving disconnect is that our brains are not equipped to focus on multiple variables simultaneously, so we prioritize those needing immediate attention. This can explain at least part of why we have trouble keeping in mind what the global poor are going through when our teenage child is having a social crisis, or our spouse wants a kitchen remodel.
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Part 1: Escaping Normal
There is a disconnect for many of us between the supreme moral value we place on human life and the way we are able to tune out awareness of the millions of people globally who are caught in a downward spiral because they had the misfortune to be born into extreme poverty. In principle, we feel all people deserve a chance to have a happy, healthy life, yet we turn a blind eye to the 702 million people who live (or try to live) on less than $1.90 per day.
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