From the Desk of Our Executive Director
by Charlie Bresler on Monday, September 04, 2017
If you are reading this, you are one of our more “engaged” subscribers. Our newsletter actually has a good “open rate”, I am told -- about 30% of the people we send it to open it. But the “click through” rate is pretty dismal, meaning that a low percentage of you who open the newsletter actually click on any of the links to go to another page.
So I am thinking about how to make the newsletter more exci...
by Charlie Bresler on Wednesday, August 02, 2017
Our Team is pleased that our impact is growing significantly -- revenue to our recommended nonprofits is up again significantly this year. This is happening because more of you are giving, and giving more generously! Thank you on behalf of the people living in extreme poverty that our recommended NGOs are assisting.
Our goal is to dramatically increase the number of subscribers and donors to TLYCS through the right partnerships, smart marketin...
by Charlie Bresler on Wednesday, July 05, 2017
Now that we are midway through 2017, it is a great time to take stock of where we stand with our New Year’s resolutions. What behaviors have we promised ourselves we would improve? Eat a healthier diet, including less meat or no meat (or even vegan)? Exercise more? Perhaps pay more attention to our families and, perhaps, a little bit less to our work? A wise person once told me that nobody ever said on their deathbed, “I wish I ...
by Charlie Bresler on Saturday, June 03, 2017
I frequently reflect on the international nature of our growth -- donors, partners, and staff. We are excited to welcome Stacey Black, who lives in Cape Town, South Africa, as a core staff member. Stacey will assist Llamil Silman (in Costa Rica) on the web and will manage various of our growing number of projects (she produced our recent 2016 Annual Report and our Strategic Plan). We also warmly welcome Renata Bergman, originally from Sao Paolo, ...
by Charlie Bresler on Tuesday, May 02, 2017
Last week I gave a talk on "Effective Giving" at Columbia to an audience of 75 students, primarily undergraduates. On a Wednesday night during exams, this seemed like an incredible turnout and their energy was infectious. I told the audience that in the late 60's, when I was an undergraduate, the only way we could have gotten that many students in a room other than to protest the War in Vietnam was if there were lots of drugs available :) The ev...
by Charlie Bresler on Monday, April 03, 2017
The current famine in Yemen, South Sudan, Somalia, and Nigeria that threatens the lives of 20 million people must command our attention in the sea of concerns about the political situation in the United States and Europe, as well as the ongoing fight to reduce the devastating effects of extreme poverty. Our recent blog, African Famine Relief: How to Respond?, describes some of the issues that the crisis raises for us at The Life Yo...
by Charlie Bresler on Tuesday, March 07, 2017
On behalf of our Team, I'm happy to announce our 2016 Annual Report. We are also publishing our first ever Strategic Plan, which outlines not only our goals, but also provides insight into our strategy and tactics. This document further outlines our funding gaps and is a call to action for support to scale The Life You Can Save.
Tomorrow is International Women’s Day. Please be sure to read our Board Member Frances Kissling’s highly...
by Charlie Bresler on Wednesday, February 01, 2017
The new support that The Life You Can Save received from donors during December has been very gratifying. While our primary mission is to support our recommended nonprofits and to spread the word about effective giving, it is critical that we obtain funds for our own operating expenses in order to do this work.
Until now, this has been a challenge and we have had to rely on a few large donors to support us. Recently however, we have been receivi...
by Charlie Bresler on Tuesday, January 10, 2017
Not all the numbers are in yet, but it appears that we had a very successful year again in 2016 and will report significant growth in both traffic to our website and money moved to our recommended non-profits. Thanks to everyone for their support. And a special thanks to Peter, Jon, Llamil, and Amy, my core colleagues at The Life You Can Save, for their effective and hard work on behalf of the global poor. We also have a talented and dedicated...
by Charlie Bresler on Tuesday, November 01, 2016
I think we need ideas from many sources to best grow awareness about reducing extreme poverty. That is why I am very excited about the group of academics that I just spent a full day and evening with at Harvard. I admire their work and their commitment to making a difference.
TLYCS's goal is to advance our knowledge of how to spread the culture of effective giving beyond the current crop of effective altruists, who generally already practice ...