Am I even making a difference? Is helping one cause, one kid, or one family going to make a difference that lasts?

In this episode, Charlie welcomes Ingrid Srinath’s musing on this topic. She shares that making a difference is a combination of giving now, advocating for policy change, and building the ecosystem that can support both of those.

Ingrid Srinath has held many titles in her career, including formerly Director of the Centre for Social Impact & Philanthropy at Ashoka University, a private, nonprofit university offering students a multidisciplinary liberal education. But she prefers to describe herself as, “a philanthropy geek and champion of civil society in India and around the world.”

Charlie and Ingrid share musings on the giving movement, how the framework of profit marketing and advertising could have a place in the nonprofit sector, and how to use marketing to manage donations. They discuss the process Ingrid has used to close the gap between supporters who know, like, and trust an organization but don’t actually donate.

Ingrid has such an insightful and thought-provoking perspective on a wide range of topics. Enjoy this conversation and all she has to offer.


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