posted on October 04, 2013 11:39
When I went to Long Beach to hear Peter Singer at TED I had the pleasure of also hearing Dan Pallotta's talk: The way we think about charity is deadwrong. Of course Peter's talk was great – I knew it would be – but I did not know Dan and, therefore, I was pleasantly surprised and pleased by his message. In part, Dan was saying that non-profits, as a group, have demonstrated anemic growth rates because they do not use marketing strategies that have worked extremely well in the for-profit arena. These marketing strategies have contributed to very high compounded annual growth rates over many, many years for many, many companies. Based on my experience as Head of Marketing and President of a large retail company, Dan's message rang true to me.
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