The Life You Can Save is focused on increasing pledges and subsequent donations in the fight against global poverty. On a broader level, we are concerned with changing the culture of giving so that people think and feel that using one's discretionary income to help the world's poorest people is a responsibility like helping one's family or neighbors in times of need. In order to help us achieve our goals we are engaging in research relationships to learn more about what messaging, in general, best facilitates donations and 'pledging' to fight global poverty effectively. We will also be looking at individual differences, psychological and demographic, that may affect responses to messaging. For example, do some people respond more from the head and others respond more from the heart? How can you appeal to these different people? We also hope to be helpful to social psychologists in advancing their academic research that leads all of us to a better understanding of human behavior.
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The Life You Can Save is a movement of people fighting extreme poverty. We hold that an ethical life involves using some of our wealth and resources to save and improve the lives of those less fortunate than us.