Skip to content

Please excuse our appearance while we roll out our new brand. You can subscribe to be notified when it’s all done →

US
Australia site → Global tax-deductible giving →
Donate
Donate
About Us Blog Ways to Give Tax-deductibility Contact Us Australia site Donate
Blog

Uncategorized

Goodbye Marlboro! CVS, we applaud you!

by Charles Bresler

The Life You Can Save wants to take the very unusual step of applauding an action of a specific corporation − CVS, because today the large pharmaceutical retail store announced that they will ban all tobacco products in their stores. This courageous corporate action could, if followed by other retailers, significantly reduce morbidity and mortality from the #1 killer in the United States − cigarettes.

Although The Life You Can Save is dedicated to supporting effective NGO's that clearly reduce unnecessary illness and premature death among the world's 1.2 billion poorest people, we can't help wanting to applaud this action and urge other retailers to follow CVS. Quitting smoking, no matter where you live, is one of the most effective ways to support wellbeing and avoid unnecessary illness and premature death. We also urge people who have quit smoking to use some of their saved dollars to donate to our recommended charities. That way The Life You Can Save will be your own… and someone else's.

Congratulations to CVS and everyone who has stopped smoking!!

If you like this, you can take action and sign our petition to immediately stop selling tobacco products in Walgreens retail stores.

The views expressed in blog posts are those of the author, and not necessarily those of Peter Singer or The Life You Can Save.

About the author

Charles Bresler

Co-founder, Board Member

After earning a PhD in Social and Clinical Psychology, Charlie Bresler became director of behavioral medicine for The California School of Professional Psychology, Fresno (CSPP-F), where he was a full-time professor and founder of a teaching clinic for anxiety & stress disorders. In 1993, he was recruited by The Men’s Wearhouse, where he went on to be head of human resources, stores, marketing, and, ultimately, president. He stepped down in 2008 to fulfill his long-standing desire to work directly on social and economic issues, not too long after he read Peter Singer’s book, The Life You Can Save.

Catalyzed by the concept, Charlie reached out to Peter and proposed combining Peter’s theory with the formation of a nonprofit to advance Peter’s ideas and to raise money for high-impact, cost-effective organizations. Together, they founded The Life You Can Save, where Charlie took on all organizational operations as executive director until 2024. He was supported in this work and in his financial support for the organization by his wife Diana, a family physician, and executed the role pro bono.

Keep reading

Uncategorized

The Faces We Don’t See

Humans are more emotionally affected by single victims we can identify as individuals than by large numbers of faceless victims. Ironically then, many of the world's…

Get updates to make your giving more cost-effective and impactful.

Confirmation

Give 10% of your donation to The Life You Can Save?

Every dollar The Life You Can Save invests in operations enables us to generate an estimated $9.19 for our recommended charities. Help us to raise more for our charities.

90% of your donation will go to the fund you've selected and 10% to The Life You Can Save itself

100% of your donation will go to the fund you've selected

Please, wait...

Living in Australia?

If you are living in Australia, you can make a tax-deductible donation through The Life You Can Save Australia’s website.