Privacy Policy


Effective November 7th, 2019

The Life You Can Save, a 501(c)3 nonprofit located in the State of Washington (EIN 46-2100400), and The Life You Can Save Australia Limited, a public benevolent institution registered in Australia (ABN 90 623 716 370) (collectively “The Life You Can Save”, “we”, “us”, or “our”) understand the importance of privacy. This Statement of Privacy (“Statement”) governs how we use and disclose data collected from (i) visitors of the websites or mobile applications for The Life You Can Save (collectively, “Site”), (ii) subscribers to The Life You Can Save newsletter; (iii) The Life You Can Save donors; and (iv) our recommended charities, charity fund administrators, and payment processors (e.g., Network for Good, PayPal Giving Fund, Donor Box and Stripe) who process donations for us or our charities. By using the Site, subscribing to our newsletter, or donating to us, you understand and agree to the data practices described in this Statement.

For individuals in the European Economic Area (“EEA”), The Life You Can Save is considered to be the “controller” of your personal data. If we receive your information from a recommended charity, charity fund administrator, or other third party, The Life You Can Save will be a “controller” of your personal data—and the recommended charity, charity fund administrator, or other third party may also be a “controller” of your personal data. Please see the “Third-Party Links” section below for more information about whose privacy statement will apply to your information.

1. Collection of Information

We collect information in multiple ways, including when you provide information directly to us; when we passively collect information from you, such as from your browser or device; and from third parties. We may combine all of the information we collect about you from these various sources.

A. Information Collected Directly from You

The Life You Can Save collects information directly from you through our Site, when you subscribe to our newsletter, when you make a pledge, and whenever else you provide us with your information. This information may include your name, e-mail address, home address, telephone number, nickname and/or pledge information. Please keep in mind that any information that you directly disclose through The Life You Can Save, such as through public message boards, may be collected and used by others.

B. Information Collected Automatically

We also automatically collect certain information about the computer or devices (including mobile devices or tablets) you use to access the Site. As described further below, we may collect and analyze information such as (i) IP addresses, unique device identifiers, IMEI and TCP/IP address, and other information about your computer or device(s), browser types, browser language, operating system, mobile device carrier information, the state or country from which you accessed the Site; and (ii) information related to the ways in which you interact with the Site, such as: referring and exit web pages and URLs, platform type, the number of clicks, domain names, landing pages, pages and content viewed and the order of those pages, statistical information about the use of the Site, the amount of time spent on particular pages, the date and time you used the Site, the frequency of your use of the Site, error logs, and other similar information. As described further below, we may use third-party analytics providers and technologies, including cookies and similar tools, to assist in collecting this information.

We may also ask your permission to collect your precise geo-location information. We may use any or all of this location information to provide suggested local charities or other groups you may be interested in donating to, or to perform internal analytics. If you do not wish to have specific geo-location information collected and used by us and our service providers, you may disable the location features on your device.

C. Information Collected from Other Sources

We may obtain information about you from other sources, including payment processors (such as Network for Good, PayPal Giving Fund, Donor Box, and Stripe), our recommended charities, or foreign charity fund administrators (such as Prism Fund, operating out of the United Kingdom). The Life You Can Save also may have access to demographic information, such as your ZIP code, age, gender, preferences, and interests, from third parties providing such information, such as marketing and donor engagement organizations.

2. Use of Your Information

The Life You Can Save does not sell, rent or lease your Personal Information to third parties. We may use the information we collect from and about you for the following purposes:

  • For the purposes for which you provided it;
  • To display amounts and sources of donations;
  • To provide and improve the Site and our services, including to facilitate donations, recommend charities, improve our Site and donation and recommendation services, and for technical and donor support;
  • To send you information about your relationship with us, your donations, or other communications, such as newsletters to which you have subscribed;
  • For marketing and advertising purposes, including to contact you with information or surveys that we believe may be of interest to you both regarding our services and those of third parties, and to place ads on the Site or third-party sites;
  • To process and respond to your inquiries or to request your feedback;
  • For internal analytics, research, and reporting;
  • To comply with the law and protect the safety, rights, property, or security of The Life You Can Save, the Site, our donors, our recommended charities, and the general public; and
  • To enforce our Terms of Use or other legal terms that govern your relationship with us.

Please note that we may combine information that we collect from you and about you (including automatically collected information) with information we obtain about you from our affiliates and/or non-affiliated third parties, and use such combined information in accordance with this Statement.

We may aggregate and/or de-identify information we collect. We may use de-identified and/or aggregated data for any purpose, including without limitation for research and marketing purposes, and may also share such data with any third parties, including our recommended charities, promotional partners, advertisers, and/or others.

3. Disclosure of Your Information

We may disclose and/or share your information under the following circumstances:

  • Service Providers. We may disclose your information with third parties who perform services on our behalf, including without limitation marketing, market research, donor support, data storage, data analysis and processing, and legal services.
  • Legal Compliance and Protection of The Life You Can Save and Others. We may disclose your information if required to do so by law or on a good faith belief that such disclosure is permitted by this Statement or reasonably necessary or appropriate for any of the following reasons: (i) to comply with legal process; (ii) to enforce this Statement, our Terms of Use, or other legal terms that govern your relationship with us, including to investigate potential violations thereof; (iii) to respond to claims that any content violates the rights of third parties; (iv) to respond to your requests and inquiries; and/or (v) to protect the rights, property, or personal safety of The Life You Can Save, our agents and affiliates, our customers, and the public. This includes exchanging information with other companies and organizations for fraud protection, and spam/malware prevention, and similar purposes.
  • Organizational Restructuring or Transfers. We may disclose your information in the event that we undergo organizational restructuring (e.g., establish a subsidiary or merge with another entity). In such transactions (including in contemplation of such transactions, e.g., due diligence) your information may be disclosed. If any of our assets are sold or transferred to a third party, your information would likely be one of the transferred business assets.
  • Affiliated Entities. We may disclose your information with current or future affiliated entities.
  • Other Unaffiliated Third Parties. We may disclose your information with unaffiliated third parties other than those described above, including for those third parties’ own marketing activities, in accordance with applicable legal requirements. These third parties include our recommended charities and Giving Games, our project. For example, if you donate through The Life You Can Save, you can consent to our sharing of your information with the recipient of your donation.
  • Consent. We may disclose your information to any third parties based on your consent to do so.

4. Legal Basis for Processing Personal Data

The laws in some jurisdictions require companies to tell you about the legal ground they rely on to use or disclose your personal data. To the extent those laws apply, our legal grounds for processing your personal data are as follows:

  • Legitimate Interests. In many cases, we handle personal data on the ground that it furthers our legitimate interests, such as the following in ways that are not overridden by the interests or fundamental rights and freedoms of the affected individuals:

    • Donor support and service
    • Marketing and advertising
    • Protecting our donors, organization, personnel, and property
    • Analyzing and improving our Site and services
    • Managing legal issues
  • Legal Compliance. We need to use and disclose personal data in certain ways to comply with our legal obligations.

  • Consent. Where required by law, and in some other cases where legally permissible, we handle personal data on the basis of consent. Where we handle your personal data on the basis of consent, you have the right to withdraw your consent.

  • To Honor our Contractual Commitments. Some of our processing of personal data is to meet our contractual obligations to individuals, or to take steps at individuals’ request in anticipation of entering into a contract with them.

5. Cookies and Other Tracking Technologies

We use cookies and other tracking technologies for essential Site functionality and analytics, as well as for advertising purposes, as described in more detail below. You can opt out of the use of certain third-party advertising cookies through the DAA and NAI links provided below. If you are an individual located in the European Economic Area and you do not wish for us to use cookies for advertising purposes, you can opt out through our cookie banner when you first use our Site.

A. Tracking Technologies

We and our service providers collect data about your use of the Site and interactions with our emails through the use of Internet server logs and online tracking technologies, like cookies and/or tracking pixels. A web server log is a file where website activity is stored. A cookie is a small text file that is placed on your device when you visit a website, that enables the website to do things like (i) recognize your device; (ii) store your preferences and settings; (iii) understand the web pages you have visited; (iv) perform searches and analytics; or (v) assist with security administrative functions. As discussed further below, we and our service providers may also use cookies to enhance your user experience by delivering content and advertisements specific to your inferred interests.

Tracking pixels (sometimes referred to as web beacons or clear GIFs) are tiny electronic tags with a unique identifier embedded in websites, online ads and/or email, and that are designed to provide usage information like ad impressions or clicks, measure popularity of a website and associated advertising, and to access user cookies. We also may include web beacons in email messages, newsletters, and other electronic communications to determine whether the message has been opened and for other analytics, personalization, or advertising. As we adopt additional technologies, we may also gather additional information through other methods.

Please note that you can change your settings to notify you when a cookie is being set or updated, or to block cookies altogether. Please consult the “Help” section of your browser for more information (e.g., Internet ExplorerGoogle ChromeMozilla Firefox, or Apple Safari). Please note that by blocking any or all cookies, you may not have access to certain features or offerings of the Site.

B. Online Analytics

We may use third-party web analytics services (such as those of Google Analytics or Firebase Analytics) on our Site to collect and analyze the information discussed above, and to engage in auditing, research, or reporting. The information (including your IP address) collected by various analytics technologies described above will be disclosed to or collected directly by these service providers, who use the information to evaluate your use of the Site, including by noting the third-party website from which you arrive to our Site and analyzing usage trends. To learn more about Google’s privacy practices, please review the Google Privacy Policy; to prevent Google Analytics from using your information for analytics, you may install the Google Analytics Opt-out Browser Add-on by clicking here.

If you receive email from us, we may use certain analytics tools, such as clear GIFs, to capture data, such as when you open our message or click on any links or banners our email contains. This data allows us to gauge the effectiveness of our communications and marketing campaigns.

C. Online Advertising

The Site uses third-party advertising technologies that allow for the delivery of relevant content and advertising on third-party services you use. The ads may be based on various factors such as the content of the page you are visiting, information you enter such as your age and gender, your searches, demographic data, user-generated content, and other information we collect from you. These ads may be tailored to you based on your current activity or your activity over time and across our Site and other third-party services. We allow third parties (e.g., ad networks and ad servers such as Google Ads and others) to serve tailored ads to you on other sites and applications, and to access their own cookies or other tracking technologies on the device(s) you use to access the Site.

If you are interested in more information about tailored advertising and how you can generally control cookies from being put on your computer to deliver tailored advertising, you may visit the Network Advertising Initiative’s Consumer Opt-Out link or the Digital Advertising Alliance’s Consumer Opt-Out link to opt out of receiving tailored advertising from companies that participate in those programs. To opt out of Google Analytics for display advertising or customize Google display network ads, visit the Google Ad Settings page. Please note that even if you exercise the opt-out choices above, you may continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you opt out on the DAA or NAI websites, your opt out may not be effective. Notwithstanding the previous statement, if you are an individual located in the European Economic Area and you do not wish for us to use cookies for advertising purposes, you can opt out through our cookie banner when you first use our Site.

6. Notice Concerning Do-Not-Track Signals

Do Not Track (“DNT”) is a privacy preference that you can set in certain web browsers. We do not recognize or respond to browser-initiated DNT signals, as the Internet industry is currently still working toward defining exactly what DNT means, what it means to comply with DNT, and a common approach to responding to DNT. You can learn more about Do Not Track here.

7. Your Choices and Rights

You can review and update certain information by emailing us at You can unsubscribe from marketing emails by clicking the “unsubscribe” link they contain.

Individuals in the European Economic Area and other jurisdictions have certain legal rights (subject to applicable exceptions and limitations) to obtain confirmation of whether we hold personal data about them, to access personal data we hold about them, and to obtain its correction, update, amendment, or deletion in appropriate circumstances. You may also have rights to object to our handling of your personal data, restrict our processing of your personal data, and to withdraw any consent you have provided. To exercise these rights, please email us at with the nature of your request. While we strongly encourage you to first raise any questions or concerns about your personal data with us, you also have a right to contact the relevant supervisory authority.

8. International Transfers

The Live You Can Save is located in the United States. For individuals located outside the United States, including the European Economic Area, your information may be transferred to, and/or stored in, the United States, which may not offer the same level of data protection as the jurisdiction in which you reside.

9. Security

The Life You Can Save has implemented measures designed to secure your information. While we endeavor to secure your information, there is no perfect security that is impenetrable from hackers and thieves.

10. Children

Our Site is not designed for use by individuals under the age of 13 (or 16 in Europe). If you are under the age of 13 (or 16 in Europe), please do not use the Site and/or submit any information through the Site. If you have reason to believe that a child under the age of 13 (or 16 in Europe) has provided personal information to The Life You Can Save through the Site, please contact us at, and we will delete that information from our databases to the extent required by law.

11. Data Retention

We will hold your information for as long as necessary to fulfill the purposes set forth in this Statement or as long as we are legally required or permitted to do so. Information may persist in copies made for backup and business continuity purposes for additional time.

12. Third-Party Links

The Life You Can Save encourages you to review the privacy statements of websites you choose to link to from The Life You Can Save so that you can understand how those websites collect, use, and share your information. The Life You Can Save is not responsible for the privacy statements or other content on websites outside of The Life You Can Save, or for any other sites The Life You Can Save may link to from the Site in the future. For example, if you donate to us through Network for Good, the Network for Good’s Privacy, Security & Disclosures Statement will apply to your donation and any other activities on their website. Similarly, if you donate to one of our recommended charities, that charity’s privacy statement will apply to information that you provide to them. If the Network for Good or recommended charity shares information with us, then this Statement will also apply to your information.

13. Revisions to this Statement

We will continue to evaluate this Statement, and we may make changes to this Statement accordingly. Any changes will be posted here and you should check this page periodically for updates. If we make material changes to this Statement, we will provide you with notice as required by law.

14. Contact Information

The Life You Can Save welcomes your comments regarding this Statement. If you have any questions or comments regarding this Statement, or would like to exercise your rights, please contact The Life You Can Save at