Brand update · 2026
The Life
You Can Save
The Life You Can Save has a new identity. This page is the short version of the brand book: what changed, what each element means, and exactly what you can and can’t do with it.
PDF, 40 pages · Guidelines © The Life You Can Save 2026
What changed
Same mission, sharper expression. Three shifts explain almost everything you’ll notice.
A new symbol
A sun above a heart that opens upward — and in the space between, a turning page. Three ideas in one mark.
A warmer system
Red stays with the symbol alone. Yellow becomes the accent that carries the optimism through everything else.
Four pillars, one family
Health, Education, Livelihoods, Women & Girls each take a colour. Advisory sits alongside as a service.
The symbol
“Three ideas. One gesture. Open enough to hold meaning, specific enough to be ours.”
The logo family
Symbol and wordmark lock together in three configurations. Pick the one that fits the space, never invent a fourth.
Primary — horizontal
Icon left, wordmark right. The default in almost every context.
Secondary — the Stamp
Symbol over name on a single axis. Square formats, favicons, endorsement.
Secondary — the Signature
Wider mark for navigation bars and partnership lockups where height is tight.
Avatars
The symbol alone, or inside a circle or square: profile pictures, app icons, socials.
Partner logo
Partnerships
Symbol + & (Sentient Light) + partner logo. Equal space, equal weight, marks unchanged.
What you can and can’t do
If you only read one section of the brand book, read this one.
Do
Use the horizontal primary lockup wherever there is room.
Keep clear space around the logo equal to the height of the symbol.
Use the Stamp for square formats, favicons and endorsements.
Use the Signature in navigation bars and partnership lockups.
Place the logo on white, dark, or a soft pillar gradient.
Pair symbol + & + partner logo with equal space and equal weight.
Don’t
The Life You Can Save
Don’t stretch or squash
The Life You Can Save
Don’t skew or rotate
The Life You Can Save
Don’t recolour the symbol or wordmark
Don’t step on or crowd the symbol
The Life You Can Save
Don’t place it on red or yellow
The Life You Can Save
Don’t add effects, outlines or shadows
Colour
A warm, vibrant palette holding the optimism at the core of the brand. Click a swatch to copy its hex.
#FA3131
RGB (250, 49, 49)
CMYK (0, 80, 80, 2)
Reserved for the symbol. Nothing else.
#FFB300
RGB (255, 179, 0)
CMYK (0, 30, 100, 0)
Highlights, primary CTAs, the sun.
#362C2C
RGB (54, 44, 44)
CMYK (0, 19, 19, 79)
All typography, headlines to body copy.
#FBFBFB
RGB (251, 251, 251)
CMYK (0, 0, 0, 2)
Backgrounds and large colour areas.
#E7DFD8
RGB (231, 223, 216)
CMYK (0, 3, 7, 9)
Warm neutral for backgrounds and panels.
Accent
Yellow
Health
Education
Livelihoods
Women
&
Girls
Advisory
For large surfaces, each sector colour is used as a soft gradient rather than a solid fill. The mix is the same across all of them: the sector colour at low opacity fading vertically into white (#FBFBFB). The colour is present, but never overwhelms the content that sits on top.
Typography
Satoshi for the wordmark, Plus Jakarta Sans for headlines and CTAs, Instrument Sans for everything you read, Sentient Light for pillar names. All free.
Wordmark
Satoshi Bold
Locked artwork only — never reset the wordmark by hand.
Eyebrow
Plus Jakarta Sans Bold
All caps, tracking 12%.
H1
Plus Jakarta Sans Bold
Tracking −3%.
H2 and smaller
Instrument Sans Bold
Tracking 0%.
Body
Instrument Sans Regular
Bold for emphasis, tracking 0%.
We make smart giving simple by recommending charities that save lives and improve well-being.
Pillar names
Sentient Light
Serif warmth against the neutral wordmark.
Sources: Fontshare — Satoshi and Sentient. Plus Jakarta Sans and Instrument Sans via Google Fonts.
One mark, one family
Each sector uses the official lockup: the mark in the sector colour, the wordmark in Satoshi, and the sector name in Sentient. The yellow sun sits above every sector mark; Advisory uses the blue mark with the red sun.
Not sure if your use is on-brand?
Please review the guidelines thoroughly first. If you’re working with a co-branding layout, unique format and remain unsure, reach out before publishing.
© The Life You Can Save 2026
Brand Guidelines v2026.1